Optimize your company's ROI and avoid inefficient ad expenditure with our integrated PPC services.
We build PPC campaigns built for sustainable growth.
Strategic PPC management services
When your PPC advertisements show up for the right people at the right time, you will:
Drawing from over ten years of PPC advertising expertise and working with 300+ clients across diverse industries, Rovelens Digital formulates PPC strategies that engage your customers at every stage of their journey, presenting them with ads that capture their interest.
As pay-per-click advertising begins to weave its spell on potential clients, your business should
Crafting messages for each audience throughout every step of the customer journey.
Paid Search (Google Ads)
Stay above the competition for high-volume search terms with search ads.
Standard shopping (Google Shopping)
Get the right products sponsored on the right platforms.
Performance Max Ads
Reach customers across multiple platforms tapping into machine learning.
Local Service Ads
Maximize efficiency by connecting with hyper local audiences searching for solutions you offer.
Discover higher engagement with bing ads diversification.
Leverage YouTube’s 5 million daily views with strategic ad placements.
Increase brand awareness without stretching your ad budget.
Keep potential customers interested with a one-two punch that makes your brand hard to forget.
Get to-the-minute, targeted control over your ad placements in real-time.
Everything you need for a successful PPC marketing strategy-under one roof:
Here's our process for driving more website visitors without increasing ad costs:
A comprehensive review of your current performance, technical site health, SEO opportunity, competitor analysis and content recommendations from our team of SEO experts.
Behind-the-scenes technical best practices that increase your site’s credibility.
For hyper-local, retail or small businesses that need assistance with google my business (GMB) listing(s), reviews and location management.
Results, Rinse, Repeat
Enjoy a greater influx of revenue while we keep doing our job. As feedback informs shifts in ad placement, copy, and targeting, you’ll see a gradual increase and refinement in your results.
Paid media powered by our proprietary technology, nova, to build informed and scalable PPC strategies backed by data.
A focus on new business and sales, instead of the confusion and jargon of the PPC world.
Expertise in new technologies and platforms like programmatic advertising and connected TV, while your contemporaries are merely scratching the surface.
Commitment to strategic optimization with a CRO mindset through our skilled digital leaders.
Nimble pivots as target audience behavior shifts so your marketing always stays fresh and effective.
By partnering with us, you get:
The PPC audit is a crucial step in our methodology. Our team of PPC experts will perform a comprehensive review of all your previous digital marketing campaigns and metrics to gain a deeper understanding of your current PPC strategy. Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your PPC campaigns and grow your business.
Our team is equipped and experienced to run PPC advertising on all the major platforms including Google, Bing, and the Google Display Network. By working with these three platforms, your paid ads will be eligible for a variety of placements. In addition, our team of PPC experts will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.
Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in an increased likelihood it will appear in search results.
Google Shopping campaigns consist of shopping ads. These Google ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these Google ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.
Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a marketing campaign provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.
In essence, programmatic advertising refers to the automated buying and selling of online ad placements. Through establishing this marketing automation, transactions are made more efficient and effective by leveraging data to inform decisions. Programmatic advertising streamlines the process and centralizes your digital endeavors, enabling you to consolidate your efforts into a single platform that handles the bulk of the work. However, it's not a "set it and forget it" situation, and that’s where the Rovelens team steps in - to vigilantly monitor results and implement adjustments as required.
Display advertising, or ads, sometimes referred to as banner ads, are a form of PPC that in reality come in a variety of sizes, not just banners. These ads appear on other websites relevant to your product or service. This is in contrast to search ads which appear on search engine results pages. On Google, display ads appear on sites within the Google Display Network. Such sites can include blogs, news sites, Gmail, YouTube, and more.
At Rovelens, we tailor our strategies to meet the distinct needs and objectives of each business, considering its unique characteristics and industry competition. Consequently, we cannot provide a specific number without initially assessing your existing PPC strategy. Inquire about a FREE PPC audit, and we'll examine your current setup. Subsequently, we can furnish an estimated cost and blueprint for any requisite modifications.