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Branding
Create A Memorable Brand Experience
Initiating any marketing decision should commence with branding as its focal point. The visual aesthetic of your brand – from web design to graphics – has the power to attract, trigger emotions, and burn a lasting impression in your customer’s mind.
With specialized creatives on your team, you can orchestrate this visual impression as a key part of your overall marketing.
Our expertise ensures strategic decision-making in design elements, contributing significantly to brand recognition, and credibility, and leaving a lasting positive impression on your target audience.
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Crafting Logo
Crafting a logo involves a delicate balance of creative tasks and strategic techniques. Primarily, we prioritize understanding your brand's identity and values. We embarks on the journey of conceptualizing ideas, engaging in sketching and iterative refinement of concepts. Precision is achieved through the utilization of digital tools such as Adobe Illustrator, CorelDRAW, etc.
Selecting an appropriate colour palette, typography, and graphic elements is crucial in conveying the brand's personality. Iterative feedback loops with our clients are integral to fine-tuning the design until we achieve the desired outcome.
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Branding Guidelines
Creating brand guidelines involves meticulous consideration and strategic techniques. Starting with a deep understanding of your brand, values, and target audience, our designers craft a cohesive visual identity. Key elements, including logo usage, color schemes, typography, and imagery style, are carefully defined. Our guidelines also incorporate a consistent tone of voice for messaging.
Designed to be versatile across platforms, the guidelines ensure a unified brand experience. Regular updates keep them aligned with evolving trends while maintaining brand consistency. Clear communication with our clients is crucial, fostering efficiency and ensuring satisfaction throughout the process.
Full-Service Branding Services
Strategy, assets, and guidelines to develop and maintain cohesive brand identity.
Email Creative
Design and best practices that make your campaigns stand out in a crowded inbox.
Social Media & Banner Ads
Compliant and engaging creative assets for all of your social campaigns.
Landing Page Design
Conversion focused page design that’s tested and tweaked for best results.
Sales Enablement Material
Sales Enablement Material
Professional and enticing sales resources from pitch decks to service summaries.
Print Material
Print Material
Visually stunning physical marketing materials from business cards to postcards.
Design solutions that make every customer-facing asset a tailor made experience.
Transform the look and feel of your brand at every touchpoint. The possibilities include:
The Power Digital creative audit is a crucial step in the methodology of our branding services. Our team will perform a comprehensive review of all your current creative assets and design elements in order to gain a deep understanding of the current state of your brand strategy. Specific elements of evaluation include deployment across channels, market fit, specific creative assets, and landing pages. We then use these findings to inform the development of an insightful brand strategy and corresponding creative assets to grab the attention of your target market and grow your business.
A landing page is typically a standalone web page that is designed and generated in connection to a specific marketing or advertising campaign. This page is where the customer will land when they click through any ad, social post, or blog that is part of the campaign. This can help with revenue attribution and lead generation as well. Landing pages are designed with a single objective or conversion goal in mind, such as a newsletter sign up or contact information collection.
Brand guidelines are essentially a set of established rules that determine the appearance of your brand in a given situation. Some of the basic information that may be included is an overview of your brand’s history, vision, and personality, as well as key values such as colors, fonts, and images that are to be used. This helps to ensure that there is consistency in how your brand is displayed across a variety of channels, thereby increasing the brand awareness and recognition by your customers. Brand guidelines are also sometimes referred to as brand standards, a style guide, or a brand book.